meet our founders
With over 30 years of combined experience, we help companies build and scale high-performing revenue engines. We’ve partnered with organizations around the globe to navigate complex, matrixed environments and drive growth. Our experience spans today’s leading revenue and marketing technologies, including Salesforce, Marketo, Zendesk, Microsoft Dynamics, Jira, Google Analytics, Salesloft, Power BI, Tableau, Looker Studio, HubSpot, 6sense, CaliberMind, Marketo Measure, LeanData, and more. Along the way, we’ve earned industry recognition, but the real value of our work is measured by how clearly, confidently, and effectively our clients can move forward.
Michelle McCarthy
Founder & Owner
Michelle is a Strategic Marketing Operations leader with 15 years experience at B2B technology companies. She has spent her career building and scaling high-performing revenue engines. She is recognized for implementing and modernizing marketing infrastructure, optimizing funnel performance, and translating data into actionable insights that accelerate pipeline and increase efficiency.
Monica Pepe
Founder & Owner
Monica is a multi-disciplined B2B marketing and revenue operations leader with a career built on connecting strategy to execution and spend to outcomes. With experience ranging from Fractional CMO fintech work to leading operations at a Fortune 500 company, she brings a rare combination of left- and right-brain thinking, with the range and depth to match. As founder of Ideability, an award-winning agency and home of Revlingo, she works across business lines to turn commercial complexity into competitive advantage.
CHARLESTON, SOUTH CAROLINA
Charleston Revenue Operations Consulting
Revlingo helps B2B companies create clearer pipeline visibility, stronger reporting, better attribution, and more connected revenue systems.
Our roots are in the Lowcountry. Our experience spans national and global organizations, complex technology environments, and growth teams that need senior-level RevOps support without building a large internal function.
Charleston, According to Revlingo
A quick, candid look at the place we call home—and the revenue operations opinions we bring to the table.
Charleston Favorites: Monica + Michelle
Favorite coffee meeting spot
Monica: Bloom & Bean, Vintage Coffee, or Mercantile & Mash.
Michelle: Blum Coffee & Wine Bar.
Favorite client lunch
Monica: Basic Kitchen—or Tavern & Table for the Shem Creek view.
Michelle: Old Village Post House.
Dinner or drinks for a visitor
Monica: Halls or anywhere on Shem Creek.
Michelle: Tavern & Table.
One free afternoon
Monica: Isle of Palms or Sullivan’s Island.
Michelle: Sullivan’s Island for a beach walk and lunch; first-time visitors should also take a downtown carriage tour.
Downtown or Mount Pleasant?
Monica: Mount Pleasant—the best access to downtown and the beaches.
Michelle: Mount Pleasant.
Favorite time of year
Monica: September—locals’ summer.
Michelle: Fall, when it cools down, tourism slows, and the beach is at its best.
Coffee meeting or client lunch?
Monica: Does happy hour count?
Michelle: Coffee meeting.
RevOps Perspective: Monica + Michelle
What do growing companies underestimate about RevOps?
Monica: If leadership cannot clearly answer what is driving growth, there is already a RevOps problem to solve. Visibility and alignment are easier to build early than untangle later.
Michelle: Companies quickly outgrow spreadsheets, workarounds, and processes that live in people’s heads. RevOps builds the infrastructure for consistent, intentional growth.
Before adding another tool
Monica: Understand what you already have, what it can do, and whether you are using it well.
Michelle: A new tool does not fix a broken process—and tools are not plug-and-play. They need people to optimize and manage them.
One RevOps problem companies wait too long to fix
Monica: Bridging the gap between sales and marketing.
Michelle: Understanding what is actually driving pipeline.
One thing you would never automate
Monica: In-person sales and account management. Real client relationships matter.
Michelle: Big decisions. Automate the busywork, but keep human judgment, context, experience, and instinct behind important choices.
What kind of Charleston company could Revlingo help?
Monica: A company that is growing and has outpaced their current operations.
Michelle: A growing company that has reached the point where “we’ll figure it out as we go” is no longer working.
Founder Speed Round: Monica + Michelle
SOLVE IT ON A QUICK CALL INSTEAD OF TEN EMAILS?
Michelle
EARLY TO THE VIRTUAL MEETING, CAMERA ON?
Monica
MAP A FULL PROCESS DURING CASUAL BRAINSTORMING?
Both
KEEP 45 BROWSER TABS OPEN—AND NEED EVERY ONE?
Monica
BRING A WHITEBOARD MARKER TO COFFEE?
Michelle
CATCH THE DETAIL THAT CHANGES THE ANSWER?
Monica
Fact or Fiction: The Revlingo Take
A NEW CRM WILL FIX BAD REPORTING.
FICTION. A new system can’t fix unclear processes, inconsistent data, or inconsistent reporting definitions.
MORE DASHBOARDS MEAN MORE VISIBILITY.
FICTION. More data is not automatically meaningful and more dashboards can create more versions of the truth.
AI CAN FIX MESSY REVENUE DATA.
FICTION. AI can help structure and clean data, but it cannot replace sound data practices or context.
ATTRIBUTION HAS TO BE PERFECT TO BE USEFUL.
FICTION. Directional attribution is extremely useful when combined with business context.
SALES AND MARKETING SHOULD USE THE SAME NUMBERS.
FACT. Shared dashboards and definitions let both teams make decisions from the same data.
YOU NEED A FULL-TIME REVOPS HIRE BEFORE YOU NEED REVOPS.
FICTION. The need for RevOps often appears long before a company is ready for a full-time hire.
IF THE CRM IS TECHNICALLY WORKING, THE REVENUE SYSTEM IS WORKING.
FICTION. A functioning CRM can still sit inside broken handoffs, unclear ownership, and untrusted reporting.
AI SHOULD REPLACE MANUAL JUDGMENT WHEREVER POSSIBLE.
FICTION. Automate busywork; not the judgment behind important business decisions.